In a previous blog post, we discussed the importance of encouraging your employees to be brand advocates on LinkedIn. Naturally, if you want them to do this, company leaders need to lead by example, not only by being a brand advocate but also by showing the value of building a personal brand on LinkedIn.
Your LinkedIn profile says a lot about you, not only to your employees, but also to other professionals, recruiters, and other companies.
Back in June when Twitter chief Dick Costolo left his post as CEO, Co-founder and Chairman Jack Dorsey, the company’s original chief executive, found himself thrust upon the role as interim CEO of the social media giant. His “interim” status was upgraded to permanent on October 5th, 2015 – fittingly announced by Jack on Twitter.
Strong leaders tend to be decisive, have a high degree emotional intelligence, are honest, good communicators, and … are good listeners. They pay attention and value the perspectives and opinions of their peers, employees and customers.
Four tips to ensure your team is hearing what you have to say:
“Embracing social media isn’t just a bit of fun, it’s a vital way to communicate, keep your ear to the ground and improve your business.” ~ Sir Richard Branson, Founder of the Virgin Group.
In a survey by BRANDfog, an overwhelming 93% believe that CEO engagement in social media helps communicate company values, shape a company’s reputation, and grow and evolve corporate leadership in times of crisis. In fact 82% of the participants, which includes customers, employees and stakeholders, stated that they were more likely to trust a business whose CEO and executives were active on social media.
People may join an organization because of pay, benefits and work/life balance perks. But what really convinces them to stick around?
The answer almost always correlates to their relationship with their leader. This affiliation often dictates how productive employees are, how content they are, and how long they stay with the company.