Back in June when Twitter chief Dick Costolo left his post as CEO, Co-founder and Chairman Jack Dorsey, the company’s original chief executive, found himself thrust upon the role as interim CEO of the social media giant. His “interim” status was upgraded to permanent on October 5th, 2015 – fittingly announced by Jack on Twitter.
“Embracing social media isn’t just a bit of fun, it’s a vital way to communicate, keep your ear to the ground and improve your business.” ~ Sir Richard Branson, Founder of the Virgin Group.
In a survey by BRANDfog, an overwhelming 93% believe that CEO engagement in social media helps communicate company values, shape a company’s reputation, and grow and evolve corporate leadership in times of crisis. In fact 82% of the participants, which includes customers, employees and stakeholders, stated that they were more likely to trust a business whose CEO and executives were active on social media.
There is much debate around whether entrepreneurs should eventually step down and hand the helm of their business over to a “professional” CEO. The tech sector, specifically, has sparked many arguments over the decision to bring in an outside chief executive officer.
Focus has recently fallen on exceptional success stories of first-time founder CEOs like Bill Gates, Mark Zuckerberg and the late Steve Jobs. Yet, traditional evidence has shown “bringing in an outside CEO can pay off financially and, more importantly, in terms of overall scale and impact of the company.”